Latvian Tourism Newsletter
December, 2014

Tourism industry news
Annually, Latvia receives 267.302 online searches related to tourism of which 73,11% are Generic searches. Latvia has 0,18 searches per tourist. It is a very low ratio, and is below the region average of 0,33 searches per tourist. Nightlife is the most searched brandtag about Latvia with a 26,5% of the searches, followed by Beaches and...
Despite a reduction in the number of Russian tourists, Latvia still was able to register its largest ever increase in tourist number this year, Economy Ministry State Secretary Mārtiņš Lazdovskis said during the recent ''Latvian Tourism Forum 2014''. In the first half of this year, the number of foreign tourists visiting Latvia increased by 20 percent, but in the nine months of this...
The 22nd International Travel Tradeshow "Balttour 2015", the largest such exhibition in the Baltics, will take place from February 6 to 8, 2015 at the Ķīpsala International Exhibition Center in Riga, where visitors will be able to obtain information on new travel opportunities and get attractive prices, as well as learn about travel and tourism possibilities right here in Latvia. "Balttour" is...
29 percent of foreign tourists said that the most interesting tourist attractions in Riga was the Old Town, 6.3 percent - the Freedom Monument, 4.3 percent - Latvian National Opera, according to a study conducted by the Riga Tourism Development Bureau. Other popular places of visit were St. Peter's Church (3.9 percent), and Riga Dome Cathedral (3.7 percent). Among the most interesting and...
Latvian painter, specialist in Art History and restorer of Rundāle Palace and other art and architectural monuments, Imants Lancmanis, has been granted the "nobel" prize of the hospitality sector, granted by the European Hospitality Foundation (EHF), the umbrella association of hotels, restaurants and cafes in Europe "Hospitality Europe" (HOTREC) informs. "The European Hospitality Foundation...
Riga 2014
As of December 1, over 1.5 million persons have attended the various European Capital of Culture ("Riga 2014") events throughout the year, using the opportunity to enjoy the extensive cultural and art program the Latvian capital has offered in 2014. The head of the "Riga 2014" foundation Diāna Čivle points out that the European Capital of Culture program has been implemented in full. "In our...
Cultural tourism
The Jelgava International Ice Sculpture Festival, the biggest event of its kind in the Baltic States, will once again gather the best artists from dozens of nations February 1-8, 2014. Be among the thousands enjoying the opportunity to see these unique and amazing art works – whose lifespan, alas, is only a few weeks. Jelgava will be transformed into a land of fairytales, as the theme of...
Active and sports tourism
Although Latvia is not a land of mountains, its steep slopes and snow-rich winters are just perfect for rapid runs with skis or on a snowboard. And while it may seem quite unusual, alpine skiing is one of the most favorite winter-time activities in Latvia, as ski tracks are located in almost every municipality in addition to well-appointed and illuminated tracks where one can engage in...
On February 7, the annual mass public cross-country ski event "Apkārt Alaukstam" ("Around Lake Alauksts") will be held in the Latvian town of Vecpiebalga. Persons wishing to participate in this year’s event will be able to choose from two distances to compete in – 42 kilometers and 19 kilometers. Children will be able to participate in a 1 kilometer race. The public ski event has...
Health tourism
Renovation work has already begun at the former Red Cross hospital at Jāņa Asara Street 3 in Riga, where the new Early Cancer Diagnostics and Personalized Medicine Center of the "ARS Medical Company" ("MedicInasabiedrība ARS", ARS) will open in spring of 2015. Investment totaling over five million euros has been earmarked for the establishment of the center. The result of this project will be...
Latvia in The Media
The U.S. portal ''examiner.com'' has written an article about the Baltic States, highlighting the surprising allure of the region. ''Highlights of a visit to Latvia might include a beer bath or an amber massage. You might end up spending the night in one of the several manor houses or castles that have been turned into visitor lodgings. And there are plenty more that are just charming visitor...
The British newspaper Daily Mail has included Riga on its ''Hipster Guide to the World'', pointing out that Miera Street in Riga is one of the trendiest districts in the world. ''They were once the gritty, run-down areas of a city that most tourists actively stayed away from. These days however, the world's edgiest urban neighborhoods are magnets for the trendiest young crowds,'' the newspaper...
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